What is your passion? Is it baseball? Playing in an alt. rock band? Competitive dog grooming? (Hey, we're not judging). Nude bungee jumping? (Okay, maybe now we are judging, just a little bit).

Ever wish you could watch a movie tonight about someone who enjoys your same hobby, is from your hometown, or has reached the same level as you on Warcraft? Or, maybe you want to watch a show about someone from a part of the world you know nothing about. It's up to you... or, at least, it should be.

Do you ever wonder why most TV shows are about generic families who do generic things? It's because in the old days, when TV shows were created for, and broadcast from only a handful of channels, the goal of the people who made those shows was to get as many viewers as possible to watch the same show. This allowed them to sell TV commercial spots for more and more money.

But now it's 2016, and most of us watch at least some of our TV and movies on-demand, over the internet, often ad-free. Plus, an amazing revolution in filmmaking technology has taken place, allowing anyone with the desire, talent, work ethic, and a decent smartphone, to create a really awesome TV show or film. So, why is most of the content we're watching still produced the old way- spending a ton of money to make a "one-size-fits-all" show? Why are great writers, directors, and showrunners, particularly those that don't fit into Hollywood's mold when it comes to gender, race, etc. still struggling to be one of the lucky few who get to make something? And why aren't we, as an audience, getting the benefit of seeing their amazing work?

At Upstream, we've found a new solution- a way for filmmakers to target streaming projects to the next generation of viewers. Our curated, low-cost subscription streaming service will utilize new technology and new approaches to connect films and filmmakers with audiences, and engage them like never before. Finally, filmmakers and show creators will have a fair shot at making a good living doing what they love. This is the future of internet video. We're creating a better tomorrow for the streaming generation of creators and their fans, and we hope you'll join us.